Victims of an early flurry of trial and error harvesting and processing hemp fiber, the idle machinery was a reflection of the dream of HempFlax visionary Ben Dronkers, who founded the company in 1993.
“Ben founded HempFlax mainly to prove to all the skeptics that hemp could be a modern industrial crop,” Reinders said. Dronkers had been active in the cannabis industry for decades, and he knew the extent to which hemp had been used for industrial purposes in the past, Reinders noted.
“When we started operations in the early ‘90s, nobody knew how to harvest or process hemp because the crop had been forbidden for 60 years,” Reinders recalled. As a result, no technological advancements for harvesting and turning hemp into products had been made for decades.
“We first tried to process hemp in a flax mill on a traditional flax scutching line (the genesis of “Flax” in the company’s name),” Reinders said. “Very soon we found out that hemp processing needed specialized technology” – technology robust enough to handle what’s generally considered to be the toughest of nature’s fibers.
Fast forward to today and HempFlax has a corporate identity known to hemp stakeholders and enthusiasts all over the world. It is the very model of a 21st Century, international, vertically integrated hemp company working to exploit the entire plant for all its promise.
“Being a pioneer is hard and expensive work,” Reinders said looking back over the company’s two-and-a-half decades in business.
“Next to developing technology the company also needs to develop markets, and most of the times markets for the products are not there,” he said. “On the other hand without being able to supply significant volume of hemp products, it is impossible to build a market.”
The key, according to Reinders, is to capture the value of the whole crop. “Focusing on only one revenue stream from the crop makes you vulnerable to market developments,” he cautioned.
Through it all, HempFlax has always put sustainability front and center, emphasizing the role hemp can play in cleaning up the planet.
“We embrace and promote the philosophy of the circular economy,” an economic system aimed at minimising waste while maximizing raw materials, Reinders said.
“We do a lot to stimulate awareness of hemp’s possibilities among entrepreneurs around the world. In this way, we contribute to the sustainability of their companies too,” he added.
With plans to expand growing fields to 3,500 hectares by 2020, HempFlax is projecting demand will be strongly driven by the CBD sector.
“Although some said CBD was over-hyped, it now looks like it will be an accepted and widely used food supplement or additive. We think it can have the same position as vitamin C in the near future,” Reinders said.
He expects continuing developments beyond what he calls the current ‘Generation One’ CBD products now available.
“Continous developments on formulations and applications are necessary to further develop this market,” he said. To keep up with the pace of change, the company brought on board a nutraceutical professional, as it continues to explore disruptive extraction methods and technologies, according to Reinders.
Meanwhile, HempFlax will invest in developing hemp raw materials for such things as pellets for injection molding and hemp-based construction materials; the company is already making pre-fabricated roof panels, has orders for at least a couple pre-fab homes this year, and added a construction expert to staff to serve that division of the company.
“Our biggest dream is to replace cotton with hemp,” Reinders said of the company’s R&D into fabrics.
As for its international plans, Reinders said HempFlax has followed closely developments in the USA, which this year legalized hemp federally under the U.S. Farm Bill. “We think it is time to cross the ocean and are looking for the best opportunity to bring our knowhow and technology,” he said.
Though HempFlax has gotten big, the company has maintained the experimental, entrepreneurial drive that gave it life back in 1994 when that first crop went into the Dutch soil.
With decades of experience in hemp growing and processing among its key managers and a staff just as passionate and dedicated to hemp as Dronkers, Reinders believes HempFlax is well positioned in the firmament of the world’s iconic hemp brand names.
“Our many years in the business give the company a major competitive advantage in knowhow,” Reinders said. “Our horizon is broad, as is our approach to the whole plant. So we feel we’re positioned for whatever the next 25 years might bring.”
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