Sterling silver is firmly ensconced once more as an integral part of the in-store display of most jewellers following a steady rise in popularity over the past couple of decades. While a few socio-economic factors have contributed to this resurgence, it is silver’s affordability and fashion status that are the main reasons for its popularity. The Global Financial Crisis (GFC) was one factor that contributed positively to the status of sterling silver when the soaring price of gold forced manufacturers to switch to white metals. Sterling silver has subsequently become an important part of any jewellery lover’s collection even if it may not yet be considered as ‘cool’ as some other precious metals. Perceptions still exist of silver as an old-fashioned metal, probably because it has historically been limited to safe, classic designs; however, this is changing as suppliers appeal to Danish and European silver houses for fresh, modern and even innovative collections that can help fuel recent demand. Fabuleux Vous is one such brand doing just that, releasing silver collections set with semi-precious stones. Managing director Helen Thompson-Carter says suppliers must strive to offer a ...